Privacy policy
TAGLING — PRIVACY POLICY
Effective date: 9 June 2026
1. About this policy
1.1 We are TAGLING PTY LTD, ABN 61 696 391 983 ("Tagling", "we", "us", "our"). This Privacy Policy explains how we collect, use, hold and disclose personal information. We handle personal information in accordance with the Privacy Act 1988 (Cth) (Privacy Act) and the Australian Privacy Principles (APPs).
1.2 This policy applies to our website at mytagling.com, the Tagling tag (the Tag), the hosted pet profile (the Profile), and the related subscription service (together, the Service). It forms part of, and should be read with, our Terms of Use. Words defined in the Terms of Use have the same meaning here.
1.3 If there is any inconsistency between the Terms of Use and this policy about how we handle personal information, this policy applies to that issue; the Terms of Use apply to everything else.
1.4 By using the Service, you acknowledge that you have read this policy and understand how we handle your personal information. If you do not agree, please do not use the Service.
2. Tagling is powered by Shopify
2.1 Our store and website are hosted by Shopify. When you use the Service, information about your visit and your transactions is transmitted to and processed by Shopify so that Shopify can provide and improve the store platform for us.
2.2 Shopify may also use information about your interactions with our store — together with data from other merchants and from Shopify itself — to provide enhanced features, including personalised advertising. Where Shopify does this, Shopify is responsible for that processing and for handling any requests about it. You can read how Shopify handles personal information, and exercise any choices Shopify offers, in the Shopify Consumer Privacy Policy at privacy.shopify.com.
2.3 Information handled through Shopify and our other providers may be processed outside Australia (see section 11).
3. The personal information we collect
Depending on how you use the Service, we may collect:
- Account and contact information — your name, email address, phone number, and postal/delivery address.
- Profile content you publish — the information you choose to put on your pet's Profile, which may include your pet's name and details, your contact phone number, and vet details. Information on an active Profile is public by design (see section 6).
- Payment information — payment is handled by our payment processors (currently Shopify Payments and/or Stripe), which securely collect and store your card or payment details. We do not store your full card number on our own systems. We may receive limited details such as the card type, the last few digits, the billing address, and whether a payment succeeded.
- Scan and Finder information — when a member of the public (a Finder) Scans a Tag, we may collect the approximate location of the Scan (only if the Finder allows their device to share it), the date and time of the Scan, and any message or contact details the Finder chooses to give (see section 7).
- Device and usage information — your device type, browser, IP address, and how you interact with the Service, including through cookies and similar technologies (see section 8).
- Communications — records of your contact with us, such as support enquiries.
4. How we collect personal information
We collect personal information:
- directly from you — when you create an Account, buy a Tag, set up your Profile, or contact us;
- automatically — from your device and through cookies and similar technologies when you use the Service;
- from our service providers — such as our payment processors and Shopify; and
- from Finders — when someone Scans your Tag.
You do not have to give us your personal information, but if you do not, we may be unable to provide the Tag or Service to you.
5. Why we collect, hold and use personal information
We use personal information to:
- (a) set up and manage your Account and supply the Tag and Service;
- (b) host and display your Profile and send you Scan Alerts;
- (c) process payments, renewals and refunds;
- (d) provide customer support and respond to your enquiries;
- (e) keep the Service secure and detect, prevent and investigate fraud or misuse;
- (f) improve and develop the Service;
- (g) comply with our legal obligations and enforce our Terms of Use; and
- (h) send you service messages and, where permitted, marketing (see section 9).
6. Your Profile is public by design
6.1 The purpose of the Service is to help a Finder contact you. So while your Subscription is active, the information you publish on your Profile can be viewed by anyone who Scans your Tag, subject to Privacy Mode.
6.2 Privacy Mode lets you reduce what is shown — you can hide your whole Profile or mask selected fields — and a Finder must take an extra step before any details you have chosen to share are revealed.
6.3 Please do not publish information you are not willing to make public. You control what goes on your Profile and are responsible for ensuring you are entitled to publish any information about other people (for example, a vet's or another person's contact details).
6.4 If your Subscription is not active, your Profile moves to ID Only Mode, showing only your pet's name and a single contact phone number, as described in the Terms of Use.
7. Information collected from Finders
7.1 When someone Scans a Tag, the Profile page may ask their device for its approximate location. We only collect that location if the Finder allows it — a Finder can Scan a Tag and contact an owner without sharing their location.
7.2 We use Finder information to send the owner a Scan Alert and to operate and protect the Service. We tell Finders, at the point of Scan, what we collect and why.
8. Cookies and analytics
8.1 Our website uses cookies and similar technologies to make the site work, remember your preferences, and understand how the site is used. You can manage cookies through your browser settings, though some features may not work properly without them.
8.2 We use analytics tools — including Google Analytics, and we may use other analytics providers from time to time — to understand how the Service is used and to improve it.
9. Marketing
9.1 We may send you marketing about the Service or related offers where the law allows. Every marketing message includes an easy way to opt out, and you can opt out at any time using the unsubscribe link or by contacting us. We handle marketing consistently with the Privacy Act and the Spam Act 2003 (Cth).
9.2 If you give us your phone number, we may, with your consent, send you SMS marketing. This is separate from Scan Alerts, billing notices and other service messages, which we may still send you even if you opt out of marketing.
9.3 We use personalised (interest-based) advertising. As noted in section 2, Shopify and our advertising and analytics providers — which may include Google and others — may use cookies and similar tools to show you advertising based on your activity across different websites and merchants. You can manage this through the cookie controls on our website and the ad-setting controls offered by those providers.
10. When we disclose personal information
We may disclose personal information to:
10.1 A Finder — your Profile information is shown to a Finder who Scans your Tag (section 6). This is how the Service works.
10.2 Service providers — organisations that help us run the Service, such as Shopify, hosting and cloud providers, our SMS/messaging provider, our payment processors (Shopify Payments and/or Stripe), shipping providers, and analytics and email providers. We share only what they need to perform their services for us.
10.3 In a business sale or transfer — if we sell, merge, restructure, or otherwise transfer all or part of our business or assets (or explore doing so), we may disclose personal information to a buyer, potential buyer, or other party involved, and their advisers. This lets the Service continue under new ownership, and the new owner may use the information consistently with this policy.
10.4 Legal and safety reasons — where we are required or authorised by law, to respond to valid legal requests, to enforce our Terms of Use, or to protect the rights, safety or property of any person.
10.5 With your consent — to anyone else you direct or agree to.
We do not sell your personal information.
11. Sending information overseas
11.1 We store personal information in Australia and overseas. Some of our service providers — including Shopify, our payment processors, and our messaging, hosting, analytics and advertising providers — store or process personal information outside Australia, in countries that may include the United States and others.
11.2 Where we disclose personal information overseas, we take reasonable steps to ensure it is handled consistently with the APPs.
12. How we keep information secure
12.1 We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification or disclosure, as required by APP 11. These steps include access controls and using reputable service providers, and payment details are handled by our payment processors using industry-standard protection.
12.2 No system is completely secure, and we cannot guarantee absolute security. If a data breach occurs that is likely to result in serious harm, we will respond in line with the Notifiable Data Breaches scheme under the Privacy Act, which may include notifying you and the Office of the Australian Information Commissioner (OAIC).
12.3 You are responsible for keeping your Account login details secure and for the information you choose to make public on your Profile.
13. Accessing, correcting and moving your information
13.1 Access and correction. You can access and update most of your information directly in your Account. You can also ask us for a copy of the personal information we hold about you, or ask us to correct it, by contacting us (section 17). We will respond within a reasonable time. In the limited situations where the law allows us to refuse access or correction, we will explain why.
13.2 Deleting your information. You can ask us to close your Account and delete your personal information. We will do so unless we are required or permitted by law to keep some of it (for example, transaction records for tax or legal reasons). Some information may also remain in backups for a limited period before it is overwritten.
14. How long we keep information
We keep personal information only for as long as we need it for the purposes in this policy, or as required by law (such as transaction records for tax and accounting). When we no longer need it, we take reasonable steps to delete or de-identify it.
15. Children
The Service is intended for people aged 18 and over, and we do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us and we will take appropriate steps to delete it.
16. Third-party links
Our website may link to third-party websites we do not control. We are not responsible for their privacy practices, and we recommend you review their policies before sharing information with them.
17. Contact us, and how to make a complaint
17.1 For any question about this policy, to access, correct or move your information, or to make a privacy complaint, contact us at:
TAGLING PTY LTD
Email: privacy@mytagling.com
Post: Level 2, 383 George Street, Sydney NSW 2000, Australia
17.2 We will acknowledge your complaint and aim to respond within a reasonable time. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or 1300 363 992.
18. Changes to this policy
We may update this policy from time to time to reflect changes to our practices or for legal or operational reasons. The current version will always be on our website, with the effective date at the top. If a change materially affects your rights, we will take reasonable steps to let you know.